{"id":495,"date":"2026-01-12T17:39:27","date_gmt":"2026-01-12T20:39:27","guid":{"rendered":"https:\/\/jhpacolaadvisory.com\/about\/"},"modified":"2026-02-26T13:53:51","modified_gmt":"2026-02-26T16:53:51","slug":"quemsomos","status":"publish","type":"page","link":"https:\/\/jhpacolaadvisory.com\/en\/quemsomos\/","title":{"rendered":"About Us"},"content":{"rendered":"
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About Us<\/h1>
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We are specialists.<\/h2><\/div>
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About Us<\/h3><\/div>

We are specialists in supporting strategic decisions in capital-intensive, complex, and risk-intensive sectors, with a focus on mining, basic industry, and agribusiness.<\/strong>
We operate at the intersection of strategy, corporate finance and business structuring<\/strong>, delivering in-depth analysis, actionable recommendations, and long-term guidance for companies that need to make critical decisions with confidence.<\/p><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Our Approach<\/h3><\/div>

\u2022 We combine technical rigor, strategic and market vision, and a deep understanding of the economic fundamentals that underpin investment decisions
\u2022 We work with robust analytical methodologies, market intelligence, and strategic thinking
\u2022 Our focus is on presenting well-structured decisions, communicating clearly and independently.<\/p><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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How We Work<\/h3><\/div>

\u2022 We work in a structured and analytical way
\u2022 We make use of market intelligence and strategic thinking
\u2022 We document clearly, providing practical guidance
\u2022 We believe that excellence relies on:
- Independence of analysis
- Technical depth
- Clarity of communication
- Responsibility for the impact of decisions<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Where We Act<\/h3><\/div>

\u2022 We work on projects of high economic and institutional importance for medium and large-sized companies
\u2022 We support our clients throughout the entire process, from early-stage to advanced-stage
\u2022 We operate in contexts that involve:
- Investment analysis
- Mergers and acquisitions, strategic partnerships and commercial alliances
- Economic and financial modelling for operations and projects
- Scenario planning, strategic thinking and making decision under uncertainty
- Complex contracts negotiations<\/p><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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Our Deliverables<\/h3><\/div>

\u2022 Reducing uncertainties and optimizing best-case scenarios for capital allocation
\u2022 Improved risk-adjusted return
\u2022 More balanced contractual structures and sustainable long-term strategies
\u2022 Tailor-made solutions. To that end, we work on:
- Reports analyzing the sector, competition, and competitiveness
- Financial and economic models
- Investment and capital allocation thesis
- Contractual redlines and risk matrix<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Confidentiality and Commitment to the Client<\/h3><\/div>
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We operate with absolute confidentiality, from the first contact to the final delivery. We value data governance and protection.
Our commitment is to customer trust and the delivery of quality products, always with objective analyses, clear recommendations, and deliverables ready for decision-making and execution.<\/p><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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Leadership and Experience<\/h3><\/div>
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\u2022 Jos\u00e9 Henrique P\u00e1cola, head of the consulting firm, has nearly 20 years of experience in projects, strategy, corporate finance, and business development in the mining, basic industry, and agribusiness sectors.
\u2022 With a solid academic background and extensive experience in valuation, mergers and acquisitions, investment structuring, and negotiation of complex contracts, he built his career supporting high-impact economic and institutional decisions in large corporations. He led negotiations involving acquisitions, strategic and commercial partnerships totaling billions of dollars.
\u2022 His approach combines technical rigor, strategic vision, and a focus on execution, transforming complexity into clear, well-structured, and value-driven decisions.<\/p><\/div><\/div><\/div>\n\n\n\n

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Jos\u00e9 Henrique P\u00e1cola<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n\n\n\n
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Education<\/h3><\/div>
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FDC – Funda\u00e7\u00e3o Dom Cabral<\/strong>
\u2022 Executive MBA<\/em> | Project: Structuring a company focused on the circular mineral economy. 2025

GIBS Business School<\/strong>
\u2022 Exchange Program Executive MBA<\/em>. 2025

Federal University of Minas Gerais<\/strong>
\u2022 Master's Degree in Electrical Engineering \u2013 Signals and Systems<\/em> | Thesis: Volatility and risk analysis of the transoceanic iron ore market using ARMA-GARCH models and VaR and CVaR risk measures. 2016 | Presentation at the World Mining Congress, 2016

Federal University of Ouro Preto<\/strong>
\u2022 Postgraduate specialization in Mineral-Metallurgical Systems<\/em>| Thesis: Competitiveness analysis of iron ore operations. 2012

Federal University of Uberl\u00e2ndia<\/strong>
\u2022 Mechatronic Engineering<\/em> | Active control of structures vibration. 2011 | Presentation to COBEM - International Mechanical Engineering Congress, 2011<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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Experience<\/h3><\/div>
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JH P\u00e1cola Advisory<\/strong>
\u2022 Founder and Director


Previous<\/strong>
Cedro Participa\u00e7\u00f5es S.A.<\/strong>
\u2022 General manager of project finance and structured operations

Vale S.A.<\/strong>
\u2022 Manager of mineral partnerships development
\u2022 Specialist in structuring mineral projects and business

FIAT Autom\u00f3veis S.A.<\/strong>
\u2022 Product engineer

Pedra Agroindustrial S.A.<\/strong>
\u2022 Industrial maintenance and automation engineer<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Contact us and we'll show you how we can support your business.<\/h3><\/div>
CONTACT US<\/span><\/path><\/svg><\/a><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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About Us<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-495","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Admin","author_link":"https:\/\/jhpacolaadvisory.com\/en\/author\/835672pwpadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"Quem Somos","_links":{"self":[{"href":"https:\/\/jhpacolaadvisory.com\/en\/wp-json\/wp\/v2\/pages\/495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jhpacolaadvisory.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jhpacolaadvisory.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jhpacolaadvisory.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jhpacolaadvisory.com\/en\/wp-json\/wp\/v2\/comments?post=495"}],"version-history":[{"count":135,"href":"https:\/\/jhpacolaadvisory.com\/en\/wp-json\/wp\/v2\/pages\/495\/revisions"}],"predecessor-version":[{"id":1886,"href":"https:\/\/jhpacolaadvisory.com\/en\/wp-json\/wp\/v2\/pages\/495\/revisions\/1886"}],"wp:attachment":[{"href":"https:\/\/jhpacolaadvisory.com\/en\/wp-json\/wp\/v2\/media?parent=495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}