About Us
We are specialists.
About Us
We are specialists in supporting strategic decisions in capital-intensive, complex, and risk-intensive sectors, with a focus on mining, basic industry, and agribusiness.
We operate at the intersection of strategy, corporate finance and business structuring, delivering in-depth analysis, actionable recommendations, and long-term guidance for companies that need to make critical decisions with confidence.
Our Approach
• We combine technical rigor, strategic and market vision, and a deep understanding of the economic fundamentals that underpin investment decisions
• We work with robust analytical methodologies, market intelligence, and strategic thinking
• Our focus is on presenting well-structured decisions, communicating clearly and independently.
How We Work
• We work in a structured and analytical way
• We make use of market intelligence and strategic thinking
• We document clearly, providing practical guidance
• We believe that excellence relies on:
- Independence of analysis
- Technical depth
- Clarity of communication
- Responsibility for the impact of decisions
Where We Act
• We work on projects of high economic and institutional importance for medium and large-sized companies
• We support our clients throughout the entire process, from early-stage to advanced-stage
• We operate in contexts that involve:
- Investment analysis
- Mergers and acquisitions, strategic partnerships and commercial alliances
- Economic and financial modelling for operations and projects
- Scenario planning, strategic thinking and making decision under uncertainty
- Complex contracts negotiations
Our Deliverables
• Reducing uncertainties and optimizing best-case scenarios for capital allocation
• Improved risk-adjusted return
• More balanced contractual structures and sustainable long-term strategies
• Tailor-made solutions. To that end, we work on:
- Reports analyzing the sector, competition, and competitiveness
- Financial and economic models
- Investment and capital allocation thesis
- Contractual redlines and risk matrix
Confidentiality and Commitment to the Client
We operate with absolute confidentiality, from the first contact to the final delivery. We value data governance and protection.
Our commitment is to customer trust and the delivery of quality products, always with objective analyses, clear recommendations, and deliverables ready for decision-making and execution.
Leadership and Experience
• José Henrique Pácola, head of the consulting firm, has nearly 20 years of experience in projects, strategy, corporate finance, and business development in the mining, basic industry, and agribusiness sectors.
• With a solid academic background and extensive experience in valuation, mergers and acquisitions, investment structuring, and negotiation of complex contracts, he built his career supporting high-impact economic and institutional decisions in large corporations. He led negotiations involving acquisitions, strategic and commercial partnerships totaling billions of dollars.
• His approach combines technical rigor, strategic vision, and a focus on execution, transforming complexity into clear, well-structured, and value-driven decisions.
Education
FDC – Fundação Dom Cabral
• Executive MBA | Project: Structuring a company focused on the circular mineral economy. 2025
GIBS Business School
• Exchange Program Executive MBA. 2025
Federal University of Minas Gerais
• Master's Degree in Electrical Engineering – Signals and Systems | Thesis: Volatility and risk analysis of the transoceanic iron ore market using ARMA-GARCH models and VaR and CVaR risk measures. 2016 | Presentation at the World Mining Congress, 2016
Federal University of Ouro Preto
• Postgraduate specialization in Mineral-Metallurgical Systems| Thesis: Competitiveness analysis of iron ore operations. 2012
Federal University of Uberlândia
• Mechatronic Engineering | Active control of structures vibration. 2011 | Presentation to COBEM - International Mechanical Engineering Congress, 2011
Experience
JH Pácola Advisory
• Founder and Director
Previous
Cedro Participações S.A.
• General manager of project finance and structured operations
Vale S.A.
• Manager of mineral partnerships development
• Specialist in structuring mineral projects and business
FIAT Automóveis S.A.
• Product engineer
Pedra Agroindustrial S.A.
• Industrial maintenance and automation engineer